Hallgrímur Helgason took us for a drive to Þorbrandsstaðir where he was raised and told us about Bergljót and her three children who drowned in an icy pond close by the farm in 1910.
Here you can watch Hallgrímur's story
Ágústa Þorkelsdóttir told us a story of dreams that travel from one generation to the next. Being an entrepreneur in the cold is difficult but not impossible.
There are many shades of white, some of them cooler than others.